• All
  • Identity
  • Web
  • Print

Hi, I’m Jason Ottinger. Visual Craftsman is my domain. I’ve been using it since 2005 creating and improving the presence of digital communications through user interface prototyping, website and email newsletter development, style guide implementation, and identity media management.



To help build and maintain digital products in a user-focused ecosystem.
  • Worked with many organizations and agencies both large and small.
  • Collaborated on projects in a team-motivated, professional atmosphere.
  • Specialized in creating visual solutions for print, web, and digital media.
  • Proficient at web-based technologies, development processes, and user experience.
  • Passionate about design and dedicated to creativity.


BFA – Graphic Design

Jan 2002 - May 2005
Georgia State University, Atlanta, GA
Graduated Magna Cum Laude

AA – General Studies

Aug 1997 - May 1999
Gulf Coast Community College, Panama City, FL
Attended on Scholarships


May 2005
AIGA Seed Awards
Silver Seed Recipient

Technical Experience

  • Illustrator
  • Photoshop
  • Indesign
  • Acrobat
  • Font Management
  • MS Office
  • MS Clarity
  • SASS
  • Bootstrap
  • Email Development
  • Google Products
  • Wordpress

Work Experience

Web/Graphic Designer – UI/UX Contractor

Dec 2021 - Present
Florida Department of Health, Tallahassee, FL
  • Lead in the website redesign and implementation for public health reporting.
  • Design, build, and test email newsletter communications on a monthly basis.
  • Work with developers on improving user-driven behaviors and actions.
  • Provide analytics and reporting audits to better understand user pain.
  • Create logos and document-specific graphics for distribution across division.

Web/Graphic Designer – Contractor

Apr 2013 - Present
Visual Craftsman, LLC
  • Focus on identity development, web interactivity, and vector illustration.
  • Maintain visual guidelines for companies and provide creative direction.
  • Deliver logotypes, website graphics, icons, newsletters, style guides, and print media.
  • Past contracts include:
  • Ernst & Young – UI/UX Application Design
  • Alternative Apparel – Ecommerce/Email Design
  • HealthJobs.com – UI Website Design
  • Kalilco.com – WordPress Website Design
  • Premier Events ATL – Promotional Illustration

Senior Designer

Feb 2010 - Feb 2013
CoffeeCup Software, Atlanta, GA
  • Lead creative on marketing projects for special software releases and promotions.
  • Provide website landing pages and create user interfaces for it’s web-based applications.
  • Elevate company branding and apply style guidelines to organizational practices.
  • Work with a team of developers on styling prototypes according to the latest web standards.

Senior Designer

May 2006 - Oct 2009
Brand Asset Digital, Pensacola, FL
  • Produce and manage all company branding and marketing collateral.
  • Lead team of developers on website and application design.
  • Code interface layouts using the most current web standards.
  • Meet with clients and share project management roles.

Junior Designer

Sep 2005 - May 2006
The Jones Group, Atlanta, GA
  • Create a wide array of graphics for both print and web-based projects.
  • Meet deadlines in a high-energy, team-oriented work environment.
  • Understand job workflow, file organization, and attend press checks.
  • Design logos and assist in brochure and annual report layouts.
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